What a forward deployed engineer actually does
The term comes from the companies that stopped selling software and started sending engineers. We do the same thing for businesses with 5 to 100 people.
We learn the work
Before we build anything, we sit with the people doing the job. The quotes, the scheduling, the follow-ups, the spreadsheet nobody admits they still use. We map where time actually goes.
We build inside your tools
No rip-and-replace. We connect what you already have, add AI where it removes work, and automate the handoffs that keep falling through. Your team keeps the tools it knows.
We stay until it sticks
Software vendors leave after go-live. We stay through the first months of real use, tune what's off, and hand you a system your team actually runs.
The gap is opening right now
Your larger competitors already have people doing this. Your smaller ones will soon, because the tools got cheap. The only question is whether your business is on the side that compounds or the side that stays flat.
- Quotes and proposals that used to take an afternoon now take minutes, so the fast bidder wins the job
- Follow-ups that used to slip now happen automatically, so the responsive business wins the customer
- Reports that used to take a day now write themselves, so the owner who can see the numbers makes better calls
- Every month you wait, the businesses that moved get another month of compounding ahead
Audit → Build → Run
One method, applied to operations, marketing and visibility. You always know what's being built, why, and what it's expected to return.
Find the leaks
A short, structured look at where time and money go. You get a written list of what to fix, in order of payback, whether or not you hire us.
Ship the fix
We build the highest-return item first and put it in front of your team fast. Real work, real data, real feedback, then the next one.
Keep it running
Monitoring, tuning, and a plain-English monthly report. The system gets better as your business changes instead of quietly rotting.
Ways to work with us
Every engagement starts with the same consultation. From there, the work takes whichever shape your business needs.
AI Operations
An embedded engineer for your back office: intake, quoting, scheduling, follow-up, reporting. Scoped monthly, built around your tools.
Book a consultation →Convert Local Traffic
A five-step, done-for-you program that turns the searches you already get into phone calls. $3,000/mo, with an optional 15-second jingle.
See the program →Marketing video
Human-directed, AI-assisted video for websites, ads and social. Single pieces from $495; monthly retainers from $1,195.
Packages and retainers →SEO + GEO
Get found by Google and cited by AI assistants. Search visibility and AI visibility run as one program, starting with a free audit.
See SEO + GEO →Custom software
When the fix is a tool that doesn't exist yet. Scoped after the audit, built to fit the workflow, owned by you.
Talk to us →Case study program
A small number of businesses get an automation built at little or no cost in exchange for a documented case study.
Apply →Who this is for
Businesses that are good at what they do and tired of being the bottleneck for everything else.
Healthcare practices
Intake, scheduling, insurance questions, patient follow-up, and the marketing that keeps the schedule full.
Manufacturers & distributors
Quoting, order status, vendor follow-up, and the reporting that ties the shop floor to the front office.
Local service companies
Getting found, getting called, getting reviewed, and getting the job booked without the owner touching it.
Professional services
Proposals, onboarding, client updates, and the content that brings the next client in.
P3DMG is run by Amati Pettes, who has spent nearly twenty years on both sides of this problem: building marketing and operations inside companies, and building the systems that make them run. That's why we embed instead of hand off. We've been the person on the receiving end of software that didn't fit.
Common questions
What does "forward deployed" mean for a small business?
It means the engineer comes to the work instead of the other way around. We learn your specific business, build inside the tools you already use, and stay until the system is running on its own. You are not handed a product and a login.
Do we need to be technical?
No. Most of our clients have no one technical on staff. That is the point. You bring the business knowledge; we bring the engineering.
What happens on the consultation?
Thirty minutes. You describe how the business runs and where the friction is. We tell you, specifically, what we would fix first and roughly what it would take. If it's not a fit, we'll say so.
What does it cost?
It depends on the shape of the work, which is why we start with the consultation. Programs with fixed pricing, like Convert Local Traffic and our video packages, are published on their own pages. Embedded AI operations work is scoped monthly after the audit.
Do you replace our existing software?
Almost never. We connect it, add to it, and automate around it. Rip-and-replace is expensive and rarely necessary for a business this size.
Book a consultation
Thirty minutes, no pitch deck. Bring the thing that's eating your week. You'll leave knowing what we'd fix first and what it would take, whether or not you work with us.